7 Benefits of Hiring a Marketing Assistant


Does your business need some help marketing its products and services to clients? Here's why hiring a marketing assistant might be the best solution.

It's a fact that can either motivate you or paralyze you: 90% of all new businesses fail.

Just because you've been in business for a while doesn't guarantee your continued success, either. In fact, recent studies show that only about half of all businesses make it to the 5-year mark.

Further, 1/3 of all businesses won't survive the next ten years.

These statistics aren't meant to intimidate you. Instead, they're meant to highlight how important it is for you to start taking your digital marketing strategy seriously.

Of course, with everything you have to do to keep your business afloat and bring in new clients, you don't always have the time it takes to develop a successful plan on your own.

That's where hiring a marketing assistant can be a real lifesaver.

Still not convinced?

Read on to learn just seven of the many reasons why you need to hire a marketing assistant — ASAP.

1. A Marketing Assistant Keeps Things Consistent

If you've tried to a blog or creating a social media account for your business, you've likely quickly learned that it takes far more work than you initially thought.

The reality is that updating your blog or posting a few quick tips on social media "whenever you have time" isn't an effective marketing strategy.

Not only does this make you look flighty and unavailable to your customers: an infrequently-updated website directly impacts your Google rankings.

Google tracks sites that post blogs and other web content, labeling them as "frequently updated sites." These sites actually sit higher in the search engine rankings.

But if you're only blogging a couple of times a month, there's no way you'll make it to the first page of Google.

Plus, the more content you have, the more likely your target market is to find it — and to share it with their friends.

2. They'll Help You Set Attainable Goals

We all have lofty goals for our business — but are those goals actually realistic based on your current business phase?

A marketing assistant helps you to objectively evaluate where you are and create "building-block" goals that will help you to achieve those larger, long-term ones.

They also help you to get specific and realistic.

For example, instead of saying something like "I want to be the number one website in Google search engine results in my industry in two weeks," they'll adjust your expectations to something like, "I want to get 50 new email subscribers that I can convert by next Monday."

3. You Stay On Top Of Algorithm And Industry Updates

Google is a fickle mistress. Between the constant software updates, changes to the Algorithm, or simply passing trends, if you don't stay on top of your website, you'll fall in the rankings.

Of course, you may not have the expertise — let alone the time — required to keep pace with these updates.

Luckily, a marketing assistant knows the ins and outs of Google's rules. They can help you adjust to and work around new updates, which will often leave your competition in the dust.

4. They Help With Online Reputation Management

We've all said something stupid online.

But if you tweet out something offensive, insensitive, or just ill-timed from your business account, it can mean the end of your company.

A marketing assistant can prevent you from putting your foot in your mouth.

And those unfavorable reviews left by unhappy customers or even disgruntled former employees? A digital marketing assistant can help with that, too.

Remember, people see review sites and social media accounts as an extension of customer service — so you need to make sure you're always following up.

5. They'll Constantly Tweak Your Plan

The good thing about the pivot to digital marketing within the past few years?

It provides you with a ton of invaluable data about your target market. But if you're not taking advantage of that data, and using it to inform your next campaign, you're missing out on huge opportunities.

You're also pretty much guaranteeing that you'll lose business to your competition.

A marketing assistant can use this data to make subtle, yet impactful, tweaks to your current and future campaigns, email blasts, social media content, and more.

Nothing kills any business faster than a stagnant marketing plan, or one that's not actually making any impact on your market. If you want to succeed, you have to evolve with the needs and interests of your market.

A digital marketing expert ensures that happens.

6. You'll Reach A Larger Market

Like any business, you have a target market — a niche group of specific people that you think are the most likely to buy your products/services.

But what if you're actually missing an entirely untapped market because you're focusing too much on one segment of the population?

A marketing expert can help you to discover these hidden markets before your competition does. That way, you'll increase your industry influence along with your sales.

7. You'll Increase Your ROI And Save Serious Cash

You need to view the services of a digital marketing professional as an investment in the future of your business.

While print and television advertising might be important, the truth is that it won't really do a lot to connect you with the people you want to put your products in front of.

Think about it: tons of people might drive past a billboard every day, but how many of them are actually interested in what you have to offer? How many people drove out of their way to see that billboard because they wanted to learn more about your company?

Honestly, not too many.

But a digital marketing professional connects you to people that are actually likely to buy your products/services. They use Search Engine Optimization (SEO for short) to do it.

SEO ensures that when people type in search engine terms directly relating to your product, your site pops up as one of the first options.

That's a lot more cost-effective (and effective in general) than other advertising methods.

Ready To Hire A Digital Marketing Assistant?

After reading this post, we know you're anxious to start working with a digital marketing professional.

But keep in mind that who you hire can make all the difference.

You need to find a professional with the education, experience, expertise, and above all, passion, to get you the kinds of results you deserve.

That's where we come in.

We'll work tirelessly to get your website where it belongs — in front of as many potential customers as possible.

Want to learn more? Ready to get started on creating a plan?

Reach out to us today to book a free consultation. Together, let's make this your most productive quarter ever.

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